The International Luxury Travel Market (ILTM) Asia Pacific 2025, held recently in Singapore, highlighted the rapid growth potential of luxury travel in the Asia Pacific region. According to ILTM, the event featured 40,000 dedicated, pre-scheduled meetings, an increase of 12% between 740 luxury travel suppliers from around the world and 740 regional luxury travel advisors serving high-net-worth clients. This increase signals significant momentum for the luxury travel market in Asia Pacific
Dr. Simon Baptist, Principal Asia-Pacific Economist at Visa, presented key findings from dedicated research showing the region will account for nearly half of all new high-net-worth individuals globally between 2025 and 2028. Baptist emphasized that this demographic shift, combined with unique preferences and a growing focus on wellbeing, is transforming the luxury travel sector.
Alison Gilmore, Director of the ILTM Portfolio, shared findings from the ‘Buzz v Reality’ report, conducted jointly by ILTM and Altiant. Gilmore explained that the concept of wellness in travel is evolving globally. Many wealthy travelers now seek purposeful and meaningful trips, making travel more than just luxury but an experience aligning with personal values.
Reflecting the enthusiasm of the luxury travel community, Noah Luo of China’s Scope33 noted, “ILTM Asia Pacific has been an incredible platform to reconnect with the global luxury travel community. It’s exciting to see China’s inbound and outbound markets booming again. The show gives us unique opportunities to build meaningful partnerships and discover new products tailored for Chinese travelers.”
Similarly, Adam Ang from Intriq Journey in Singapore said, “The quality of the exhibitors is consistently high and the meetings well-matched and genuinely productive. It’s one of the few events I prioritize each year because I know I’ll walk away with new ideas, strong connections, and partnerships that actually lead to business“
The industry perspective further confirms the region’s luxury travel growth. Steve Odell, Senior Vice President at Oceania Cruises and Regent Seven Seas Cruises, praised ILTM Asia Pacific as “the region’s premier luxury travel showcase – an inspiring gathering of the world’s most exceptional travel brands, visionary buyers, and thought leaders.” Odell highlighted the event as “an invaluable platform for building meaningful connections” and pointed to the Asia Pacific’s extraordinary growth potential.
Tony Stoeki, Chief Marketing Officer at Starwood Hotels, added that the event is perfect for introducing luxury brands to the fast-growing APAC market, noting, “With such a dynamic luxury professional audience, it is the perfect platform to build awareness and excitement, as well as business” .
David Goldman, representing Australia’s Goldman Group, described ILTM Asia Pacific 2025 as delivering “real results,” praising the opportunity to reconnect with industry partners and plan for future collaborations.
As reported by GrandView Research, the Asia Pacific luxury travel market was valued at approximately USD 270 billion in 2023, with projections indicating an 8.6% CAGR through to 2030. This strong growth is underpinned by rising disposable incomes, increased leisure time, and government tourism initiatives promoting international travel.
The diversity of luxury travel preferences in the region is notable. Adventure and safari travel hold the largest revenue share at over 30%, while culinary tourism and private curated vacations are fast-growing segments, especially popular among younger affluent travelers aged 21 to 30. Sustainable tourism and authentic cultural experiences are gaining prominence, indicating a shift in traveler values according to GrandView Research.
Wellness tourism stands out as a dominant trend. Marriott International’s luxury travel report found that 90% of affluent Asia Pacific travelers prioritize wellness in their journeys, encompassing forest immersions, eco-tourism, and holistic retreats. This trend aligns with ILTM and Altiant’s findings of purpose-driven travel becoming central to high-net-worth travelers globally.
Experts see Asia Pacific poised to become the world’s largest luxury travel market within the next decade. The region’s combination of expanding wealth, favorable policy environments, and growing consumer sophistication offers enormous opportunities for luxury travel suppliers and advisors alike.
ILTM Asia Pacific 2026 will take place in Singapore from June 29 to July 2, continuing to serve as a vital meeting ground for the rapidly evolving luxury travel industry in the region.
This transformation presents challenges as well. Suppliers must keep pace with evolving consumer expectations for personalization, authenticity, and experiences that combine luxury with social and environmental responsibility. Events like ILTM Asia Pacific not only facilitate crucial partnerships but also set the stage for innovation needed to meet emerging demands.
Influential voices across the industry concur that the future of luxury travel lies in Asia Pacific. Dr. Baptist’s economic projections, Gilmore’s wellness insights, and testimonials from buyers and suppliers at ILTM Asia Pacific all underscore the region’s pivotal role on the global stage, promising robust growth and dynamic market shifts in the coming years.
About International Luxury Travel Market
The ILTM is a global portfolio of invitation-only events that connect luxury travel professionals through pre-scheduled meetings, exclusive networking, and business development sessions. ILTM events bring together hand-picked luxury travel advisors and premium travel brands—including boutique hotels, private jet operators, yacht charters, wellness retreats, and high-end experience providers—to create meaningful business relationships. ILTM hosts flagship events in Cannes and Asia Pacific as well as regional specialized shows in North America, Latin America, Africa, China, and Arabia.
ILTM Asia Pacific focuses on the fast-growing luxury markets in Asia, Oceania, and beyond, hosting carefully curated gatherings for elite travel advisors and suppliers. This platform is critical in shaping trends and unveiling new luxury travel experiences to meet the evolving desires of affluent travelers in the region (ILTM Portfolio; Voyeglobal, 2025).
